Quality score is a rating given to google advertisers for each keyword they are bidding on google ads. It measures ad quality.
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It uses variables like CTR (Click through rate) ad relevance and the landing page experience
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Click through rate is the most important component. When more people see your add and click on your ad then its a strong indication to google that your ads are helpful to users.
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So google rewards your ad with higher ad ranking and also lower cpc.
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